The granite grey slab of the Swisscom data centre outside Bern can protect its clients’ most valuable assets from bombs, earthquakes and even a direct aircraft hit. It’s only one of the reasons why there’s growing interest in such hubs.
The centre’s stark concrete vaults also protect the highly sensitive information of banks and other clients from the prying eyes of governments or economic spies. ‘Trust’ is the watchword of the expanding Swiss data storage industry as it quietly carves out a highly lucrative global niche.
Recent revelations of United States intelligence agency spying, coupled with ongoing reports of espionage emanating from China, may have raised public consciousness of the dangers to data but the industry has known about it for years.
At the Swisscom centre in Zollikofen, canton Bern, no stone has been left unturned to protect its valuable cargo from any form of threat. Six powerful diesel-powered generators are kept permanently warmed, ready to kick into life within 15 seconds and able to power the entire centre’s operations in the event of total power failure.
Thousands of video, heat and infra-red sensors would detect anyone who managed to get past the strict entrance security controls. Staffing is kept to a minimum, leaving the ranks of servers unmolested.
Enquiries related to encryption techniques and other measures to prevent cyber intrusion are met with a polite but firm «no comment».
Political stability, a tradition of confidentiality and strong data protection laws have all added to Switzerland’s growing reputation as an international data safe house. Unlike in the US, even the Swiss government would need a court to approve each request for data.
«Clients increasingly want to entrust their data to a jurisdiction where there is legal certainty,» Bruno Messmer, head of sourcing consulting at Swisscom, told swissinfo.ch. «This will be one of Switzerland’s many strong selling points in the future.»
Some data storage providers have taken security to extremes, housing their servers in ex-military alpine bunkers, such as the aptly-named ‘Fort Knox’ in canton Bern. One company using the bunker, Siag – which labels itself the «Swiss private bank for digital assets» – refuses to deal with US clients on security grounds.
«We decided 10 years ago not to deliver data to the US because we knew we could not do it without giving [the US intelligence agencies] a back door [access to this data],» Siag chief executive Christoph Oschwald told swissinfo.ch.
While Switzerland is a relative minnow in the data storage industry compared to the US or Britain it will still carve out some 160,000 square metres of secure space by the end of this year, expanding to more than 200,000 by 2016, according to market research consultants Broadgroup.
This equates to the second densest data storage capacity per capita in Europe, second only to Ireland. The comparison between the two countries is no accident as both compete to attract multinational company HQs to their borders.
«The broad benefits that Switzerland offers as a location for companies, such as tax, skilled labour, a stable economy and reliable legal situation, also attracts data,» Broadgroup managing director Steve Wallage told swissinfo.ch.
«In many cases these companies like to set up their data centres within an hour’s drive from the office.»
Relatively cheap and reliable energy supplies and a strong real estate market, that encourages investors to build in Switzerland, are also strong attractions.
In addition, some niche players have attracted business by displaying their green credentials. One of the biggest concerns for data centres is wastage with some two thirds of energy lost through heat.
The Swisscom Zollikofen centre, together with a sister centre in Bern, uses enough energy to power a 150,000 population town. Swisscom’s new building in the Bern suburb of Wankdorf will recycle that energy to heat new homes being built by the city.
The Green Data Center in Lupfig, canton Aargau, also employs heat exchangers to redirect lost energy to other buildings. It also boasts the latest power saving direct current (DC) technology and offers clients the option of using renewable only energy sources.
The sustainable energy is not just a green gimmick and would not attract clients purely on social grounds, Franz Grüter, chairman of the parent company green.ch told swissinfo.ch.
«Clients are not really interested in the latest cleantech technology unless you can show them it will save them money,» he said. «The less energy we waste, the less we have to use for cooling the servers. Our measures save us 20 per cent on our energy costs.»
The data storage industry in Switzerland faces some challenges ahead, not least because it has limited space and tough planning procedures. The future supply of cost efficient energy is under some doubt after Switzerland’s decision to scrap its nuclear power stations and the handover of banking data to the US has undermined its reputation for confidentiality.
But the recent tales of US intelligence data espionage might make up for that to some degree, according to Broadgroup’s Steve Wallage.
«Several Middle East companies have already targeted Switzerland because they distrust the US,» he told swissinfo.ch. «The stories coming from the US have chipped away at people’s confidence and that could be good news for a market like Switzerland.»